Led Zeppelin Concert Handbill 1969 Tour – First Use of Zeppelin Image?

A fun, original Led Zeppelin concert flier advertising the group’s shows on May 2 and 3, 1969, at The Rose Palace in Pasadena, CA.

As I emphasize in my video, to the best of my knowledge, this is the first Zeppelin concert posting piece (poster, handbill or flyer) which played off the band’s name by actually using a dirigible in the graphics.

That’s quite a feather in the cap for this particular Led Zeppelin leaflet. But it only holds true for the U.S. I did not survey all of their posters and flyers from territories outside of North America to see if a flying airship was used overseas before May 1969.

All through 1969, the band would usually use a standard publicity photo in most of their advertising. That’s what sets this Led Zeppelin herald apart… it was bold enough to play off the group’s funny name.

For the rest of the year, you’d see occasional posters and such that weakly tried to show off zeppelins and dirigibles, but it wasn’t until 1970 that the theme really got rolling.

Opening for Zep was Julie Driscoll, Brian Auger and the Trinity, getting placement here almost as prominent as the headliner. Their first LP, Jools & Brian, entered Billboard magazine’s album chart the very next week.

I love the appearance of this Led Zeppelin flyer, with its autumn colors of brown and orange. That really sets it apart from all the typical black & red lettering that was more typically used.

Its dimensions are 5 5/8” wide by 8 3/4” tall, and it was printed on thin paper stock. No larger poster was made to advertise these shows; this is it.

The promoter of these two shows, Scenic Sounds, is listed right across the top of this Led Zeppelin handout. I don’t know if they were the Rose Palace’s in-house promoter, or an independent firm.

These shows took place during Zeppelin’s spring 1969 American tour, their second trek of the States. At this point, their debut LP had been out for nearly four months.

This small Led Zeppelin show bill was used to sell tickets for a rather lengthy event… five hours worth! Under the date it states, “8:00 [PM} to 1:00 [AM}.” Perhaps both acts delivered two full sets.

And there was still another hour of entertainment in store for those who wanted to show up early and catch a movie, as proclaimed here in the upper left area.

That dirigible you see in the middle of this Led Zeppelin concert slinger was a rigid British airship circa 1919, from England’s Royal Air Force.

It looks nothing like the dirigibles Zeppelin would start using in their marketing and advertising going forward… they preferred shorter, fatter blimps.

This piece of collectible Led Zeppelin concert memorabilia is chatted up by collector Pete Howard. ’Tis me, and I can be phoned at (805) 540-0020, or e-mailed at pete@postercentral.com. Please remember that I pay the VERY BEST PRICES, PERIOD, for really early Led Zeppelin concert collectables… posters, handbills, flyers and tickets.

To see some other fun concert flyers from throughout music history, just click over to this adjoining page here on my Web site: http://www.postercentral.com/handbillsandflyers.htm

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