Family Dog Unique Poster Artwork for FD-7 – Wes Wilson, 1966

The authentic, original artwork sketch board for the May 1966 Family Dog / San Francisco concert poster nicknamed “Euphoria.”

All posters originated with this pen-and-ink sketch, of course, which was executed by the dean of San Francisco concert poster art, Wes Wilson. He put his name and “5-66” down in the lower right-hand corner.

Known to collectors as FD-7, this concert poster featured The Daily Flash and The Rising Sons, plus Big Brother & the Holding Company (minus Janis Joplin, who wouldn’t join them for another month) on Friday night and The Charlatans on Saturday night.

Some innocents might have thought that Euphoria was also the name of a band performing, but in the early days of the Family Dog, many of the dance-concerts were given their own monikers.

The event was held at the Avalon Ballroom on Sutter Street and Van Ness Avenue in S.F. That ballroom was under the concert jurisdiction of promoter Chet Helms, head of the Family Dog, who very nicely signed this artboard down in the lower left.

If you have an original FD-7 Daily Flash / Rising Sons concert poster, it may be in complete B&W, like this original art, or it may have some olive green coloring to it. Both versions were printed before the show.

This cool, historic piece of Bay Area psychedelic music history is happily shared with you today by me, Pete Howard, a collector residing on California’s central coast. If you like, I can be contacted via or by phone: (805) 540-0020. Please know that I pay the BEST PRICES IN THE HOBBY, PERIOD, for vintage pieces of San Francisco psychedelic poster art like this.

To see some more cool 1960s psych posters from outside of the Bay Area, just tap on this link to see a few images right here on my Web site:

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